Adidas adds Bulls’ Zach LaVine to NBA endorsement roster

Bulls guard Zach LaVine is sidelined to start the season as he recovers from a torn ACL, but he just signed a four-year endorsement deal with Adidas that has a potential worth of $35 million, ESPN reports.

While the two-time NBA Slam Dunk champion, who was traded in the offseason from the Timberwolves to Chicago as part of the Jimmy Butler deal, had drawn “strong interest from several footwear brands,” according to the report, Nike waived a clause in its expiring contract with LaVine allowing it to match competing offers. LaVine wore Nikes throughout his first three seasons in the NBA.

“I was looking for a partner that would grow with me as my career continues to unfold,” LaVine told ESPN. “Adidas convinced me that I have a chance to legitimately become a face of the brand.”

His Adidas deal includes incentives to reward LaVine “should he break out as an All-Star level player once he returns from the injury,” ESPN reports.

“It’s a different contract than anything we’ve done recently,” an Adidas source said. 

LaVine’s agent, Nima Namakian of BDA Sports, said of the deal he negotiated, “Adidas made a strong commitment, coupled with significant upside and flexibility. Equally as important, their vision and belief in Zach becoming an icon athlete and foundational figure of the brand over time really resonated with him.”

LaVine joins an Adidas NBA endorsement roster that also includes James Harden, Damian Lillard, Derrick Rose, Kristaps Porzingis, Joel Embiid, Andrew Wiggins, Brandon Ingram, Jaylen Brown and Kelly Oubre Jr.

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