Hardly an ungrateful fool, LaVar Ball has millions of reasons to thank President Donald Trump for his Twitter barbs.
In fact, the family business — Big Baller Brand — has gained international visibility, maybe as far as China, because of the U.S. president’s tweets aimed at Ball.
“This back and forth with Donald Trump has extended the brand awareness outside of just sports,” Apex Marketing Group president Eric Smallwood tells Yahoo Sports.
…LaVar, you could have spent the next 5 to 10 years during Thanksgiving with your son in China, but no NBA contract to support you. But remember LaVar, shoplifting is NOT a little thing. It’s a really big deal, especially in China. Ungrateful fool!
— Donald J. Trump (@realDonaldTrump) November 22, 2017
Apex, a Michigan-based company that estimates the value of sponsorships, says that between last Friday and this Wednesday, the Big Baller Brand received more than $13 million in free brand-awareness marketing for its $500 shoes and $50 hats, all based on tweets by Trump, whose @realDonaldTrump account has 43.2 million followers, and standard advertising rates.
$13.2 million: Estimated ad value to Big Baller Brand since LaVar & Trump began their back & forth on 11/17, according to @ApexMGAnalytics pic.twitter.com/hCrm80ENPV
— Darren Rovell (@darrenrovell) November 22, 2017
Maybe that’s why Ball closed his CNN interview earlier this week with these words: “Tell Donald Trump to have a great Thanksgiving because Big Baller is.”